Is your parts catalog optimized to sell in Mexico and Central America? If it isn’t, we should definitely talk!
We can help you leverage your existing ACES/PIES catalog data to open up new sales opportunities in these growing markets. This is yet another way ShowMeTheParts provides value for our customers through our experience and expertise.
A Steady Growth Story
The aftermarket sales opportunities in Mexico and Central America continue to paint an extremely compelling growth story. According to researchandmarkets.com, sales are expected to balloon to more than 28.5 billion by 2025, which equates to a 4.6% annual growth rate. This steady growth makes sense when we take a quick glance at additional statistics provided by AASA. Most notably, the average vehicle age is 15.9 years, with over 33 million vehicles on the road. Additionally, Mexico has legalized importing of used vehicles into the market which should further drive this large, aging fleet of vehicles.
The ShowMeThParts Advantage
Through our partnership with Auto Care Association, the number of vehicle applications for Mexico and Central America in the ShowMetTheParts database has been steadily growing. Now, you can take advantage of these added applications.
Another key ShowMeTheParts advantage is our industry-leading mobile app. In Central America, this is a really important differentiator as many areas do not have the technology infrastructure we enjoy in the United States. Having a lightweight, fast application that runs on mobile devices gives you a leg up on the competition using outdated software.
Present Your Catalog in Spanish
With your catalog optimized for identifying applications in the Mexican and Central American markets, the next step you will want to consider is developing a separate catalog translated to Spanish. Leading brands understand the value this provides to their customers and you can find examples of our work for Timken and SKF by clicking on the links provided. And while we are discussing Spanish for this article, we can assist you with other language needs as well. Just reach out and let us know what you are working on.
Helping You Sell More
As your catalog partner, we are always looking for new ways to help you leverage your ACES/PIES data from new business opportunities. Schedule a quick call with our sales team and we will be able to answer any questions you may have.
Let’s make 2023 the year we cross off all of your parts catalog “to do” list items!
ACPN KNOWLEDGE EXCHANGE CONFERENCE
The ACPN Knowledge Exchange Conference will be held at the Hyatt Regency/Orlando Florida on May 21 – 24th. If you enjoyed this article, then the conference might be a great fit as it will be a great opportunity for catalog managers looking to expand market coverage and increase sales opportunities similar to the one highlighted here.
Details from the ACPN Website
Attended by most major manufacturers, distributors and parts experts in the automotive content space, the ACPN conference provides a focused and unique opportunity to learn, share best practices, network with peers, and interact with service providers in the content management space. At the ACPN Knowledge Exchange, content professionals can learn how to develop more accurate electronic catalogs, gain insights on more efficient production processes and become aware of new technology and techniques, which will ultimately help them and their companies:
- Sell more products
- Reduce costs
- Increase efficiencies
