In today’s globalized automotive industry, the importance of presenting auto parts catalog information in additional languages cannot be overstated. As the Internet erases borders, having auto parts catalog software that offers multilingual support is not just a matter of convenience; it’s a strategic imperative.
This is why our parts catalog software team at Vertical Development, Inc—who built and maintains ShowMeTheParts—is excited to be leading the way in assisting customers in managing and presenting their parts data in additional languages, starting with Spanish.
In this article, we’ll explore the key benefits that make multilingual fitment lookup something that should be a top priority to end 2023, as it is a key component driving the future of automotive commerce.
If this is a feature you already know you want and need, feel free to jump directly to scheduling a call with our sales team and we’ll have you exporting your ACES files in multiple languages in no time at all. Otherwise, let’s jump into what makes multi-language parts catalog support so vital.
Instantly Expand Your Customer Base
Presenting auto parts information in additional languages can significantly aid manufacturers in expanding and diversifying their customer base by tapping into new markets.
At ShowMeTheParts, we’ve identified Spanish as the first language many manufacturers should consider. Spanish is not only one of the most widely spoken languages globally, but it also holds particular importance in key automotive markets, such as the United States, Mexico, and numerous countries in Latin America.
In the United States, for instance, where the Hispanic population continues to grow rapidly, offering auto parts information in Spanish is a necessity that should not be overlooked.
By providing product details and technical specifications in Spanish, manufacturers can better connect with and provide support for Spanish-speaking customers, instantly broadening their reach.
Build Brand Trust & Loyalty
When you deliver your parts catalog in Spanish, it doesn’t just increase the pool of potential customers who can now find your parts, but it also increases the brand trust and loyalty you have with Spanish-speaking customers.
Parts manufacturers who embrace Spanish as part of their marketing and customer service strategies differentiate themselves from competitors who may not have taken the same steps. It showcases your brand’s commitment to inclusivity, making potential customers feel valued and understood.
Building brand trust is often difficult in the online space where parts all appear to look the same. By ensuring your catalog is presented in their native language, you can stand out and increase the likelihood of converting interested prospects into buying customers.
Enhance Customer Satisfaction & Safety
A well-organized and comprehensive catalog offers customers clear and concise details about each part, including compatibility information, specifications, and visual aids. However, the ability to discern this key information decreases when it is not presented in the customers’ native language. They may end up purchasing the wrong parts for their vehicles which ultimately leads to decreased performance, frustration, and safety issues on the road.
This is all avoided as Vertical Development has created a process to translate all aspects of your ShowMeTheParts catalog. Customers will be able to easily identify the correct parts for their vehicle, reducing the likelihood of returns which impact your bottom line, and installation errors which could put customers at risk on the road.
Put simply, translating your parts catalog will be a win/win for you and your customers.
The Vertical Development/ShowMeTheParts Turn-Key Solution
By now, you hopefully see the wide range of benefits that will come from translating your parts catalog. The one remaining question you might have is “But isn’t it really hard to do?”
Not at all!
We’ve built a reputation for making parts catalog managers’ lives easy and this feature offering is no different. We’ll help you translate all of your parts data (not just the headers) and will manage it using a single data source for both languages.
Simply schedule a call with one of our ShowMeTheParts team members and we’ll have you up and running in no time.
